Preventable: Guerrilla helmet campaign

The Community Against Preventable Injuries (Preventable) is a nation-wide, multi-partner organization designed to raise awareness, transform attitudes, and ultimately change behaviour. Their goal is simple: to raise awareness of preventable injuries, and to get people thinking about the attitudes and actions that directly lead to those injuries.

Preventable has developed unique campaigns related to a number of different injury issues, including this one targeting cyclists and helmet use.

An important part of behaviour change is attitude, and these campaigns are able to provide the opportunity for individuals to reflect on their choices and consider their attitude toward the topic.

Check out Preventable’s website to learn more.

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