Road Safety Campaigns – TIRF Report

Road Safety Campaigns – What the Research Tells Us (2015)

This newly released report by the Traffic Injury Research Foundation (TIRF) presents a comprehensive analysis of the foundational elements for implementing successful road safety campaigns. With examples of individual campaign evaluations from North America and Europe, this information can be used as a tool to assist communities in developing effective road safety campaign strategies.

The report begins by describing the role that theories play in designing road safety campaigns. Next, research on road safety campaign effectiveness is presented, with examples pertaining to:

  • Drinking and driving
  • Distracted driving
  • Seat belt use
  • Speeding and aggressive driving
  • Vulnerable road users

The report concludes with recommendations to guide road safety campaigns, with an emphasis on

  1. Target audience
  2. Stakeholder engagement
  3. Message
  4. Means of communication
  5. Designing the campaign
  6. Enforcement
  7. Evaluation

road safety campaigns: TIRF Report

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