Online media panel Dec. 2: Perceptions of Vision Zero in Canada

Sign up now for our final online Vision Zero Panel of 2020 on Dec. 2, 2:30 p.m. EST, sponsored by Desjardins. Join Parachute’s President and CEO Pamela Fuselli in conversation with four journalists about how Vision Zero and road safety are perceived by the public, how they’re covered in the media, and how media coverage influences public opinion. Featuring Jason Magder, Montreal Gazette; Elizabeth Payne, Ottawa Citizen; Ben Spurr, Toronto Star; and Vancouver-based reporter and columnist Jason Tchir.

Help us build your healthier future

Parachute wants to create a safer Canada by preventing serious and fatal injuries through evidence-based solutions that advocate and educate. As a charity, we need your financial support so we can discover those solutions and get individuals, organizations and governments to adopt them. When it comes to keep Canadians healthy, an ounce of injury prevention truly is worth a pound of medical injury cure.

Unintentional poisonings overtake transport-related injuries as death cause in Canada

This new report, written by Parachute and the Injury Prevention Centre at University of Alberta, draws together statistics and research on poisonings in Canada and documents prevention work and strategies, both underway and recommended. One key finding reveals that twice as many people in Canada now die from unintentional poisoning, driven mostly by increase in opioid use, than from transport-related injuries.

It’s time to #HaveThisTalk

This public awareness campaign encourages parents to discuss the issue of cannabis and impaired driving with teens and young adults. #HaveThisTalk is part of Parachute’s Know What Impaired Means campaign, which raises awareness about how cannabis use negatively affects a person’s ability to drive safely, targeted to 15- to 24-year-olds.

Parachute in the news

Why injury prevention matters

At Parachute, Canada’s national charity dedicated to injury prevention, we know the majority of injuries are predictable, and preventable.

In Canada, unintentional injury is…

No.1 cause of death for people ages 1 to 34

Top 3 causes of death ages 35 to 64

One child dies every day on average from an injury

65% of injury-caused deaths in seniors stem from falls

Prevention works

In the past decade, we’ve seen fewer injury-related deaths in Canada thanks to better laws, products and education. How we can do more:

Icon of a two-lane road with a stop sign
Have safer road design & construction
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Enforce regulations & ensure healthy policies put in place to reduce injury
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Improve how our homes are set up
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Follow best safety practices

Our Vision

We envision a Canada free of serious injuries, with Canadians living long lives to the fullest.

We want people to play, explore and be active while avoiding hazards that can cause injury and death.

So go ahead and skydive – but wear your parachute, when you do.

Keep Canada healthy

Help us eliminate predictable and preventable injuries

Know the facts

Educate yourself, your family and your community using our online resources

Understand the best practices

Participate in our many programs
Promote our awareness campaigns

Take action

Advocate for changes in laws and regulations to build safer environments and for enforcement measures that will reduce injury.


As a charity, we rely on your financial support to continue our work.

Open your Parachute!

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