Mission and vision

We will create a safer Canada by preventing serious and fatal injuries through evidence-based solutions that advocate and educate.

We envision a Canada free of serious injuries, with Canadians living long lives to the fullest.

Our values

Parachute, founded in 2012 through the amalgamation of four charities in the injury prevention field, has become Canada’s leader in injury prevention focused on three key areas where people are unintentionally injured: in the home, at play, and on the move. We educate and advocate for preventing serious injury in our homes, in sports and recreation and on our roads.

Parachute’s approach to injury prevention is based on the following values and principles:

  • Evidence-based – Parachute uses an evidence-based approach to setting priorities, designing implementable and cost-effective solutions, and evaluating impact.
  • Implementation focused – Parachute builds capacity and provides best practice solutions that are scalable and meet the needs of our diverse stakeholder and injury prevention network across the country, focusing on programs and initiatives that are achieving the desired impact and outcomes.
  • Policy driven – Parachute provides thought leadership and focus to public policy dialogue and actions across Canada.
  • Collaborative and complementary – Parachute strengthens the cause of injury prevention and sets the national agenda by bringing together leading practices, from Canada and around the world. We work with federal, provincial, and territorial injury prevention initiatives, as well as corporations and foundations, to augment and accelerate their efforts, avoid duplication, and share leading practices.
  • Innovative – Parachute attracts innovators and influencers to injury prevention. We embrace new approaches, ideas, technologies, and processes that can help us achieve our goals.

Our consulting services

Parachute brings our expertise in injury prevention, communication, curriculum development, program management, creative services and education to governments, organizations and companies looking to create resources and programs to prevent injuries and save lives.

Our networks

Parachute excels at drawing people and organizations together from coast to coast to coast. We convene experts, conversations and communities to promote injury prevention and advance our understanding of how we can keep Canadians safer at home, at play, and on the move. Our local partners in communities activate our programs across Canada, integrating their expertise and our resources to educate children, families, athletes, road users and others about preventing injury.

Partners and donors

Thanks to our government, corporate and foundation sponsors who support our work in injury prevention. As a charity, we rely on their grants and program funding to make possible everything you read about on this website.

Reports

In pursuit of “massive and long-lasting good”: Parachute’s Strategic Plan 2021 to 2023

In the years of Parachute’s third strategic plan, covering 2021 to 2023, we are committed to continuing our journey to change how Canadians think about and prevent serious injuries.

Parachute will focus on priority areas related to injuries that occur at home, at play, and on the road, using national data to direct our work to the highest burden of unintentional injury.

This means the areas the organization will address are:

  • Falls
  • Motor vehicle collisions
  • Poisonings
  • Incidents in sport and recreational activities, with a focus on concussion prevention

Testimonials

I wanted to take a moment to thank Parachute for spearheading and facilitating extremely collaborative discussions that dealt with the hard topic of ATVs and how to keep all riders, especially youth, as safe as possible. The group of people that you assembled to participate in this working group were very respectful of all of the opinions brought forward, and everyone worked hard to come to solid recommendations that satisfied all interests concerned. Well done! Looking forward to working with you on future projects.”

Wayne Daub, General Manager, Canadian Quad Council, 2022

Most times we are so caught up doing what we do to deliver our mandate in NL that we miss the big picture: Never knowing if we make a difference, since helping keep people safe is hard to gauge. It is only when we see the statistics you provide – that keeps us going.”

Len Leriche, President and CEO, Safety Services Newfoundland Labrador, praising the Cost of Injury in Canada 2021 report.

Excellent summary, thank you for your work! The Evidence Summary on Poisoning in Canada is going to be next year mandatory lecture for my university students.”

Dr Pierre-André Dubé, Institut national de santé publique du Québec, November 2020.

Timeline of accomplishments

Parachute, founded in 2012 through the amalgamation of four charities in the injury prevention field, has become Canada’s leader in injury prevention focused on three areas where people are unintentionally injured: in the home, at play, and on the move. We educate and advocate for preventing serious injury in our homes, in sports and recreation, and on our roads.

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